I found out this week that GS1 have a Mobile Communication group who are looking for groups to get involved with their extended packaging work.

See - www.gs1.org/docs/mobile/GS1_Mobile_Com_Intro.ppt (especially from slide # 28 onwards)

In light of recent misleading consumer information (chocy milk drink power for example), there is a need to authenticate consumer information provided on packaging.

Take for example the plight of NZ honey producers who now have honey labelled under the NZ brands coming in from Australia. For more on honey fraud see http://www.stuff.co.nz/timaru-herald/business/2399348/Sticky-situation-for-honey-industry